Writing Tips

How to Write Press Releases That Get News Coverage

Posted on Feb 23, 2012

(An Insider’s Guide) by Julie Tam, TV Journalist & Founder/President, TheApplicationMasters.com Having worked as a TV news anchor, reporter, and producer for 10 years, I’ve seen thousands upon thousands of news/press releases – a lot of bad ones and some good ones that grabbed my attention. When you want news coverage of yourself, your company, or another entity, how do you get through to newsroom staff at a TV or radio station, newspaper, magazine, or website, when they’re flooded with news releases, emails, phone calls, and faxes and bombarded by breaking news and scanner...

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5 Ways to Get Your Resume Noticed, Not Tossed

Posted on Feb 7, 2012

by Julie Tam, Founder/President, TheApplicationMasters.com Most hiring managers – whether it’s a human resource manager, recruiting director, or another executive – get flooded with resumes. Put yourself in their shoes. A potential employer usually knows within seconds whether your resume is worth reading. It must catch his/her eye, suck him in, and leave him wanting to know more. Your resume must make a good first impression on your behalf, or you’ll never get called for a phone or in-person interview. Don’t get your resume tossed. Here are my top five ways to write a strong resume...

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Welcome

Posted on Feb 7, 2012

Hey, this is Julie Tam! We’re starting a blog right here on TheApplicationMasters.com! As the company founder/president/chief editor, a writing expert interviewed by news media, and a TV journalist for 10 years, I’ll be writing articles and posting tips about all things involving writing — resumes, cover letters, college applications/essays, news releases, and more. I’ll give industry insider information on how you can present yourself well on paper. I’ll also post links to media coverage of our company with helpful information. So check back often to learn,...

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