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TheApplicationMasters.com Hosts Well-Attended Resume Workshop

Posted by on Jul 11, 2012 in Community | 0 comments

TheApplicationMasters.com founder/president/chief editor Julie Tam and VP of Operations/Editor Saqib Siddik spoke to a room full of professionals at the Center for Community Cooperation in Dallas on June 13, delivering an interactive workshop on resume writing, branding, and interviewing for a job! The event was sponsored by the National Association of Asian American Professionals: Dallas-Fort Worth chapter. TheApplicationMasters.com gave away a gift certificate for a lucky winner to use toward a service. See more photos here!

Julie Tam & Saqib Siddik receiving a community service award from NAAAP-DFW

Julie Tam & Saqib Siddik receiving a community service award from NAAAP-DFW

Interactive workshop attendees in Dallas

Interactive workshop attendees in Dallas

CW Dallas-Fort Worth Features TheApplicationMasters.com

Posted by on May 31, 2012 in Press | 0 comments

Anchor/reporter Ashley Roberts interviewed me on the CW 33 in Dallas-Fort Worth as part of a feature on The Application Masters. The show DFW Closeup aired Sunday, April 22. Watch the short video below!

-Julie Tam, Founder/President/Chief Editor, TheApplicationMasters.com

How to Write Press Releases That Get News Coverage

Posted by on Feb 23, 2012 in Writing Tips | 0 comments

(An Insider’s Guide)

by Julie Tam, TV Journalist & Founder/President, TheApplicationMasters.com

Having worked as a TV news anchor, reporter, and producer for 10 years, I’ve seen thousands upon thousands of news/press releases – a lot of bad ones and some good ones that grabbed my attention. When you want news coverage of yourself, your company, or another entity, how do you get through to newsroom staff at a TV or radio station, newspaper, magazine, or website, when they’re flooded with news releases, emails, phone calls, and faxes and bombarded by breaking news and scanner traffic?

Here are my trade secrets for crafting a winning news release that won’t get lost in the shuffle:

  1. Sometimes timing is everything. Some media outlets like to preview events by running a story before the event happens as a way of announcing it so the public can plan to attend or beating the competition (other media outlets). Unless you’re required by a client/stakeholder to hold off on releasing the information, you usually want to send out a news release before the event (e.g. book release, festival) so the media has time to assign staff to cover it. If you wait until the last minute, it may be too late for an assignment desk to reroute news crews and re-plan logistics to cover your event. Of course, if there’s major breaking news that day, you may not get coverage because news outlets are busy covering that other news.
  2. Grab an assignment editor or reporter’s attention right away. News outlets get so many news releases and phone calls daily, it’s sometimes overwhelming. So don’t waste a reader’s time with a lengthy, wordy release. Get to the crux of the story in the headline and first few sentences and keep the release to just a few paragraphs on one page, if possible. Format it so it’s easy to read at a glance. Write clearly and directly. Don’t use convoluted, complex sentences. Write for the “average Joe.” You can attach additional information, graphics, and photos. Imagine if you saw a hundred news releases come across your desk and you had to sift through them to find newsworthy stories quickly. What would get your attention? Emotion, a compelling story, and good sound and visuals (for radio, TV, and online video) are the keys.
  3. Be available. Indicate on the news release that you and other key people involved in the story are available for interviews by phone, in person, AND on camera. Do not tell a TV reporter you want to do a phone interview, unless the reporter wants only background for information. If you want your story on TV, be prepared to appear on camera in a taped or live interview. Include email addresses and phone numbers where everyone can be reached as quickly as possible. Often news outlets can wait only half an hour or an hour for an answer, especially for a same-day story (coverage on the same day the news released was sent).
  4. Send your news release to all relevant media outlets. Don’t just write to the assignment/news desk. Search on the media outlet’s website or call and ask the desk or receptionist for specific reporters who cover the beat related to your news topic (e.g. medical, consumer, investigative, financial). Target local news outlets and any national or international ones that also might pick up the story. Be a consumer of news – read newspapers, watch newscasts, listen to the radio, browse websites – to learn which media cover certain types of stories and tailor your news release accordingly. Don’t forget the specialty/smaller media outlets (e.g. ethnic, alternative, long-form TV news magazine shows, community newspapers).

We here at TheApplicationMasters.com edit news releases (and a variety of other writing), so if you need help, browse our website and submit your materials here.

TheApplicationMasters.com President Interviewed on National Radio

Posted by on Feb 8, 2012 in Press | 0 comments

USA Radio Network

Click on the image to listen to the 7-min., Feb. 1, 2012 interview on this topic with Julie Tam!

Daybreak USA’s Jay Young interviewed TheApplicationMasters.com Founder/President/Chief Editor Julie Tam live on USA Radio Network on February 1, 2012 during the morning show that broadcasts in about 160 markets. The topic: 5 Ways to Get Your Resume Noticed, Not Tossed.

Listen to the 7-minute interview here.

Read Julie’s blog post on the topic.

5 Ways to Get Your Resume Noticed, Not Tossed

Posted by on Feb 7, 2012 in Writing Tips | 0 comments

USA Radio Network

Click on the image to listen to the 7-min. interview with Julie Tam from Feb. 1, 2012!

by Julie Tam, Founder/President, TheApplicationMasters.com

Most hiring managers – whether it’s a human resource manager, recruiting director, or another executive – get flooded with resumes. Put yourself in their shoes. A potential employer usually knows within seconds whether your resume is worth reading. It must catch his/her eye, suck him in, and leave him wanting to know more. Your resume must make a good first impression on your behalf, or you’ll never get called for a phone or in-person interview. Don’t get your resume tossed.

Here are my top five ways to write a strong resume that will get results:

  1. Don’t just list job descriptions. Show how you excelled in each job by emphasizing your specific accomplishments (e.g. Led a team of 10 and increased year-over-year sales by 20 percent). Avoid boring, vague words like “coordinated” or “facilitated.”
  2. Use active verbs and keywords related to the job you’re applying for so employers can search for specific words to find you. Strong words include “maximized,” “transformed,” “directed.” Search online for good sample resumes from your chosen industry and carefully read the job description for the job you’re applying for to find keywords.
  3. Make your resume easy to read and visually pleasing with clear font, proper spacing, a streamlined layout, and absolutely no spelling or punctuation errors. It should be flawless.
  4. Look at your resume and ask yourself honestly, would you hire yourself? You may know you’re a good employee, but does your resume show that? Now edit your resume until it looks like the resume of a person you would hire for the job. Be honest!
  5. Don’t send the same resume to very different jobs. Tailor your resume to each job to show you’re a good fit for that job.

When you’re ready to send off your resume, email it as a .pdf and .doc file to ensure it can be read on most computers. If you want your resume to be the best it can be, send it to us for top-notch professional editing.